Bread Financial Privacy
Your Privacy Is Important
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FACTS
WHAT DOES BREAD FINANCIAL DO WITH YOUR PERSONAL INFORMATION?
Why?
Financial companies choose how they share your personal information. Federal law gives consumers the right to limit some but not all sharing. Federal law also requires us to tell you how we collect, share, and protect your personal information. Please read this notice carefully to understand what we do.
What?
The types of personal information we collect and share depend on the product or service you have with us. This information can include:
- Social Security number and income
- Account balances and transaction history
- Credit history and credit scores
How?
All financial companies need to share customers' personal information to run their everyday business. In the section below, we list the reasons financial companies can share their customers' personal information; the reasons Bread Financial chooses to share; and whether you can limit this sharing.
| Reasons we can share your personal information | Does Bread Financial share? | Can you limit this sharing? |
|---|---|---|
| For our everyday business purposes— such as to process your transactions, maintain your account(s), respond to court orders and legal investigations, or report to credit bureaus | Yes | No |
| For our marketing purposes— to offer our products and services to you | Yes | No |
| For joint marketing with other financial companies | Yes | No |
| For our affiliates' everyday business purposes— information about your transactions and experiences | Yes | No |
| For our affiliates' everyday business purposes— information about your creditworthiness | Yes | Yes |
| For our affiliates to market to you | Yes | Yes |
| For nonaffiliates to market to you | Yes | Yes |
To limit our sharing
- Comenity Bank (Credit Card) customers: Call 1-800-220-1181 (TDD/TTY 1-800-695-1788)
- Comenity Capital Bank (Credit Card) customers: Call 1-877-287-5012 (TDD/TTY 1-888-819-1918)
- Bread Pay (Loans) customers: Visit your Member Portal under "My Account" or call 1-844-992-7323
- Bread Savings (Deposit) customers: Call 1-833-755-4354; dial 7 for a representative. For operator relay assistance, first dial 711
Please note:
If you are a new customer, we may begin sharing information that you can limit 30 days from the date we sent this notice. When you are no longer our customer, we continue to share your information as described in this notice.
However, you can contact us at any time to limit our sharing.
Questions?
Call 1-866-423-1097 or visit breadfinancial.com
| Who we are | |
|---|---|
| Who is providing this notice? | This privacy notice is provided by the Bread Financial Holdings, Inc. family of companies, including Comenity Bank and Comenity Capital Bank. These companies do business under brand names such as “Bread Pay,” “Bread Loans,” and “Bread Savings”. |
| What we do | |
|---|---|
| How does Bread Financial protect my personal information? | To protect your personal information from unauthorized access and use, we use security measures that comply with federal law. These measures include computer safeguards and secured files and buildings. |
How does Bread Financial collect my personal information?
We collect your personal information, for example, when you
- open an account or provide account information
- give us your income information
- use your credit or show your driver's license
We also collect your personal information from others, such as credit bureaus, affiliates, or other companies.
Why can't I limit all sharing?
Federal law gives you the right to limit only
- sharing for affiliates' everyday business purposes—information about your creditworthiness
- affiliates from using your information to market to you
- sharing for nonaffiliates to market to you
State laws and individual companies may give you additional rights to limit sharing. See below for more on your rights under state law.
What happens when I limit sharing for an account I hold jointly with someone else?
Your choices will apply to everyone on your account.
| Definitions | |
|---|---|
| Affiliates | Companies related by common ownership or control. They can be financial and nonfinancial companies.
|
Nonaffiliates
Companies not related by common ownership or control. They can be financial and nonfinancial companies.
- Nonaffiliates we share with can include financial service providers, retailers, direct marketers, publishers, and nonprofit organizations.
Joint marketing
A formal agreement between nonaffiliated financial companies that together market financial products or services to you.
- Our joint marketing partners may include lenders and insurance companies.
| Other important information |
|---|
We also will comply with more restrictive state laws to the extent that they apply; for example, Vermont or California. |
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Last Revised: July 2025
This privacy policy (“Privacy Policy”) describes how Bread Financial Holdings, Inc. family of companies, including Comenity Bank and Comenity Capital Bank (collectively referred to as “Bread Financial”, “we”, “us”, or “our”), collects, uses, discloses, processes, retains, and shares Personal Information (as defined below) collected from you—or that you provide to us—in connection with your use of our “online services.” Online services include our websites, Social Media Pages (as defined below), mobile apps, and from the Services (as defined below) we offer to our customers. By accessing our online Services, you signify your understanding of the terms set out in this Privacy Policy.
If you are visiting us from a location outside of the United States, please keep in mind that we are U.S.-based. This Policy governs the information collected by or on behalf of our websites irrespective of where you are located when you access, browse, or interact with them. If you are a California resident, please see the “Privacy Notice for California Residents” section below, which supplements this Privacy Policy.
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